Based at 67a York St London W1H 1QB . Although situated in central London our prices are always the best available . Nearby stations are Marylebone,Edgware Road ,Baker St and Paddington. Very close to Selfridges and Oxford St . We look forward to your visiting our shop.

Best prices ,best advice and best service before and after .

Site updated 3/09/2010

Christmas has come early with an unbelievable 30% discount on these fly reels. The only way

the cost of these reels will be going is up better not to wait for Santa.

To receive the 30% discount purchases are by telephone only 02072581233 . Prices shown on site do not show the discount

All Danielsson reels are in stock , answer to any queries certainly by phone but if you prefer e/mail us at weff@btconnect.com

First shop in Britian to stock the Danielsson Reels

We are the only company stocking the greater strengths of Stroft GTM in the U.K . Up to 17.5kg

= 38.5lb and only 45mm in diameter. Stroft is a fantastic tippet material ,there are several of our top anglers who have endorsed this product, Charles Jardin and Stan Headley to name a couple

Scroll down for our full range of Stroft

Vat and postage charges are included in all our prices to UK and Ireland as well as Most of Europe

All transactions on this site are conducted through" WORLDPAY "secure purchasing site the most secure site available. We were the first to introduce free postage

fishing are 24th,25th,26th,27th .That means we are travelling on the 23rd and 28th. Our destination the river suir for trout . The cost for this trip being £500 which covers flights ,car hire bed and breakfast and fishing and a bit left over for yours truly. Members of weff or regular customers will

receive a small discount .Number to phone 02072581233 and speak to Hugh O'Reilly.

Getting Close

Our annual friends competition at Eyebrook . Its open to anyone who wish's to fish it .We fish on the Saturday ,out to chinese buffet Sat night, stay in the Hotel ,fish Sunday . Combined weight of fish over the two days wins the competition .First prize trip to Ireland for both boat partners .Other

bits of prices are also included for biggest fish , best newcomer and of course biggest oompah

of the week-end . There are no places left .

Can all fishermen pay the balance of monies before the day Please

I would like all monies paid up before and not on the day , makes life a lot easier

Completely Full

The Grayling fishing will soon be upon us , advisable to book up early . Give a call to check available dates 02072581233 . More than happy to supply equipment and guidance if required

If you wish to purchase your own outfit we are happy to at £120 ,consisting of a 4 piece 8' rod

reel and line to match

The first 3 Dates are fully booked

Salmon Salar hooks ,better safe than sorry

All are in boxes of 10 hooks .

Buy 5 boxes get 1 free

The price shown on website is not showing the 30% discount

30% discount is available on all Danielsson reels ,orders must be made by telephone in order to avail of this promotional offer .

It's our continuing advances in the design and construction of fly rods that have enabled us to create the X-Flite. This is a rod even lighter, smoother and more powerful than its renowned predecessor, the Greyflex M2. The high modulus construction allows us to create the rod in four pieces for vastly improved storage and transportation.

The action is unimpaired, testament to the wizardry of our technology. The fittings are typically Greys: high standard, beautifully presented, well thought out featuring constant attention to detail.The X-Flite is a better rod all round but still at a price you can afford. This is another beauty of technology: you get more rod for your money. For the angler, a win-win situation. Our confidence in the X-Flite is such that we give you a complete range from its inception. We have a seven foot, three weight rod running through the eight and nine foot river rods to the nine foot six and ten foot stillwater rods.

These are my favourite inexpensive rod . They have a great warranty just a bit faster than middle to tip .4 piece ,saves on transport fees on airflights,protective cordura tube.Quality cork for handle.

Amber colour . Difficult to get a better rod at these prices.

The 9' #6 is temporary out of stock , importer awaits shipment

Great 4 piece river rods .Well priced. Cordura tube and Greys warranty

The X-Flite reel complements the new X-Flite rod range to perfection. Together, they make a modern performance team at a very realistic cost. However, there is more. The X-Flite reel shares the same basic design of its sister product the GRXi+. It offers anglers the chance to buy an upgraded cage and drag system that is fully interchangeable with all existing GRX, GRXi and GTX spare spools. The X-Flite features a fully machined barstock face plate which increases strength and reduces weight. Selected barstock aluminium parts and upgraded internals also ensure the reels are suitable for light saltwater use. Versatility, therefore, is the key to this very valuable performance reel.

We do not carry the #3/4 but are more than happy to order

Touch-button spool release

High impact glass reinforced spools

Strong aluminium cage and spool housing

Four-disc Rulon brake

Tool-less right/left hand conversion

Positive drag adjuster and padded Cordura reel case with two spare spools

A choice of salmon reels to suit all pockets

A selection of trout reels you can be happy not to let you down

Cold or Warm water ,big or small fish we have the flyline for the purpose

Available in all dimensions.We have added new additions of 35mm.40mm and 45mm.

The extra strengths have been specially requested for salmon fishing. Call direct on 02072581233

for a fast delivery

Buy any 5 Tying thread or floss and get one free

Unbreakable fly-tying Thread ,use with a ceramic bobbin holder Must be cut under tension

Buy 5 spools get 1 free

, All products Veniard

All Veniard products

ALL Veniard

Trout and Salmon Loops, Tippet Rings , Shock gum loops, Powersilk and mini-con glue

VIRTUALLY INVISIBLE. ALMOST INVINCIBLE. Fish won't know what hit them, and you'll know you can hold them. As the inventor and world leader in fluorocarbon line, we've developed exclusive resins and extrusion technology, making Seaguar Fluorocarbon superior to monofilament, and stronger and more durable than any other fluorocarbon.

SEAGUAR. 100% FLUOROCARBON. 100% INCREDIBLE.

Rods ,reels ,lines ,hooks ,rigs ,bass lures ,mackerel feathers ,weights ,braid,sidewinders ,yozuri, redheads, cox and rawle hooks,mustad,

10 FT 4-6oz 2piece Jarvis Walker Redbone rod plus Rovex Duren 5000 . Reel loaded with line to suit your fishing . Great bit of kit for the monies

Cost £60

A check list for you bits and pieces

Range of quality filleting knives and accessories